Format and duration
Whether it’s a show teaser, a social media clip, or a promotional film for a company or organisation: the format is short, and it needs to be built around a single idea. So we start by asking you questions about your audience and your message, before we discuss shots or music.
The aim is for the clip to be between thirty seconds and three minutes long. Any longer, and you lose the viewer’s attention; any shorter, and you don’t have time to get your point across. The length is decided at the script stage, not during editing.
How we produce
A straightforward pre-production process: a discussion, a one-page synopsis, a shot list, and a location scout if the venue is unfamiliar. Then a full or half day of filming using a cinema-style camera, clean audio and lighting suited to the venue. This is followed by editing, including colour grading and a basic sound mix, and up to three rounds of revisions.
For a corporate video, we film on your premises, with your teams, rather than in a studio. Footage of a workshop, a construction site or a real office is more authentic than any set.
Formats supplied
A high-definition master file, available in a range of useful formats: landscape for the website and YouTube, portrait or square for Instagram, LinkedIn and TikTok. Subtitles available on request, in French or in the languages of your audiences. The source files are archived by us for one year.
We work with companies, artists, foundations, local authorities and SMEs in the canton of Vaud and French-speaking Switzerland.