A main visual and its variations
A show or event is first seen on a poster, then on a flyer, a social media post, a brochure or a website. We design a main visual and its style guide: typography, colours and layout guidelines. After that, each variation can be created quickly whilst remaining instantly recognisable.
We’re happy to start with one of our own photos or an image taken specifically for the project. When the imagery and graphic design come from the same source, the result is more consistent and less expensive.
What we design
Posters in standard poster sizes (F4, A3, A2), flyers, laid-out press and production kits, visuals for social media, graphics for a video recording (titles, credits), and basic stationery. For a company or organisation, a basic brand identity: a simple logo, colour palette, typefaces, and a document explaining how to use them.
We supply files ready for the printer and for the web, as well as the source files if this is included in the quotation.
Method
A discussion about the project and the target audience, two design concepts, one concept selected and refined, followed by variations on that theme. Three rounds of revisions are included. Deadlines depend on the printing schedule, which we factor in from the outset.